YouTube To Promote NBC Programs

“Saturday Night Live” and “The Tonight Show With Jay Leno” are just some of the programs that are making it’s way to YouTube -legally,thanks to an agreement between NBC and YouTube.

NBC in the past had been pissed off by YouTube who they claimed infringed copyright by allowing users to upload skits from “Saturday Night Live” and “The Tonight Show With Jay Leno” among others,reaching a boiling point when when a video of a Saturday Night Live skit, called “Lazy Sunday” showed up on the site.

The spoof, featuring SNL regulars Chris Parnell and Andy Samberg rapping about eating cupcakes and going to see The Chronicles of Narnia, was viewed millions of times. Nonetheless, NBC asserted its copyright and asked YouTube to take it down.

YouTube meanwhile has no plans to follow the Napster route by infringing copyrights,instead
it’s co-owner Chad Hurley says it’s developing tools and putting process in place to control what’s going on in the site.

And with leading ad agency – Leo Burnett hailing YouTube as the advertising medium of the future,you can bet more will follow NBC’s route.

Source: NYTimes