The course costs $365.00 and will be conducted by Amir Zaman, an independent consultant.As for me i don’t believe this course will be of great help, the SEO field is ever changing and what you learn today might not be applicable tommorrow, i think it would be better to study on your own and visit some forums, link up with some good SEO experts like Aaron Wall and generally just keep yourself updated via the net.

But of course if you’ve got money to spend and your not interested to learn SEO but want the benefits of it than you could easily hire a web marketing specialist to get the job done for you.

Topics of the course will include the following:

* Researching the competition
* Analyzing and optimizing Web pages
* Submitting pages to search engines
* Monitoring search engine placement
* Reporting and analyzing ranking results
* Developing a reciprocal links list

Visit the University

Apogee also employs the Pay Per Click method that will see you benefit overnight and drive qualified traffic to your website. Pay Per Click metrics also provide a fast, accurate way to test and refine which keywords or keyword phrases are best for your online marketing.

Most advertising is purchased on a cost per impression basis. This means that the advertiser pays whenever someone sees the advertisement. Pay Per Click is purchased on a cost per click basis.

I remember a few years back when i joined the forum i was a total noob who had no idea what SEO, Adsense, and Adwords meant, i was as raw as could be, but thanks to forums like V7N i have learned tremendously and have applied my knowledge on various sites that i own and i’m beginning to see results of applying the knowledge i have gained.

Besides the knowledge that you could possibly gain, you would also make a number of good friends over time, i personally have made some really good friends who are programmers, SEO experts, web designers and even some that don’t know why their there!.

It’s great to be a part of such a vibrant community where you can learn and yet make friends from all over the world..i love technology!

Originally there was SGML (Standard General Markup Language). This was the standard to which all information was displayed on the Internet. It is still the basis to which HTML and XML adhere. The Algorithms that Search Engine Spiders use to analyze sites are designed to recognize this standard and very little has changed! It is therefore imperative that you design your WebPages with this in mind. If you use it, not only will you produce WebPages that Search engines will love but will vastly improve the chances of your site being ranked highly for your desired keywords and phrases.

Why Google?

Well i think it’s pretty obvious, Google is where the majority of traffic comes from. Webmasters report on average Google delivers approximately 80% of their total website traffic, while Yahoo brings in 15% on average and all the rest may bring in 5% on a good month.

One thing i’ve learned about SEO is that it’s an ever evolving art, what you’ve learned 1 year ago may not be applicable to current algorithm.

There are many SEO experts out there but Jim Westergren is one of the best out there.Jim hails from Sweden and become to be known as the top SEO expert.

I find myself reading his SEO articles from time to time.

1. Find a topic you can create a two part article on. Write part
one of your article and place it on a page on your website. Place
Google Adsense ads next to your article. (Example:
http://marketingforrealpeople.com/joint-venture-ideas.htm) Next
you will want to create part two of your article and make sure to
make reference to your first article in your second article. Take
part two of your article and submit it to ezine publishers, and
article directories.

Using this technique, part two of your article will drive traffic
to part one of your article. In this way you will profit when
someone clicks on your Google Adsense ads when visiting the web
page that you have part one of your article on.

2. Create a site that is related to your market that has nothing
on it but good quality content about a popular topic in your
market. Make sure that you place Google Adsense ads on the site
also. You’ll then offer ezine publishers and ad on one of the
pages of your site if they’ll mention your site to their
subscribers. Make sure they know they’ll benefit by other ezines
publishers sending traffic to your site. Their subscribers will
be exposed to those ads also. You’ll profit from the earnings you
earn by people clicking on your Google Adsense ads.

This technique is profitable for everyone involved. I haven’t
seen anyone using it so be a pioneer and watch this technique
explode your Google Adsense income!

3. Find a profitable topic and create a 5-10 website about the
topic. Make sure to place Google Adsense ads on your website
along with the content. Next you will want to create a mini-ebook
or report about the topic, and include affiliate links for
products and services related to your topic. Take your mini-ebook
or report and give it to website owners and ezine publishers who
can reach your target market. Allow them to brand the affiliate
links in your mini-ebook or report with their own affiliate
links. Within your mini-ebook or report, you’ll want to make many
references to the website you created for this topic that have
your Google Adsense ads on it. Whoever passes this mini-ebook or
report around will be driving traffic to your site, and you’ll
profit from those that click on your Google Adsense ads.

This technique uses viral marketing which in my opinion is one of
the most powerful marketing techniques around. You can get some
added exposure by submitting your ebook to ebook directories. You
can find a list of ebook directories by going to:

http://www.marketingforrealpeople.com/ebook-directory-list.htm

4. Take a couple of articles that you have written, and upload
them to your website. Make sure to place your Google Adsense code
next to your article. Now take the URL of your articles and place
the URL in your signature line in your email or forum signature
line.

With this one easy technique, I’ve made up to $46 a day for
spending a few minutes putting the URLs into my signature line.

5. Create a mini ecourse on a topic that you know about or do
research on a popular topic and create a mini course for it. Take
each day of your course and place it on it’s own website. Day one
will have it’s own page. Day two will have it’s own page, and so
on. Make sure you place Google Adsense ads on each of these pages
also.

When people sign up for your ecourse instead of emailing them the
content, send them to the website address where the content is.
The key to this is putting your Google Adsense ads before the
content.

By using this technique you are not only building a subscriber
list, but you’ll also profit from people who click on your Google
Adsense ads when visiting to read your ecourse.

In the future I will be writing more articles on how to profit
with Google Adsense without having to use any SEO techniques. By
using the techniques above, you are working smarter and not
harder, and that’s really the key to making money with Google
Adsense.

Liz Tomey has been making a nice income from Google Adsense for
the last year and half. Learn how she uses no search engine
optimization, keyword research or expensive software to make easy
money with Google Adsense at TomeyMarketing.com

Incoming Links, Outbound Links, Meta-Tags,Titles, Text and Structure etc…

I came upon this article by The SEO Blog with the title:

Grand Slam SEO – Can My Site Rank Well on all Four Major Engines?

I think this is particularly intresting,it a question i have asked myself as well.Is it possible to rank well in Google,Yahoo,MSN and Ask?

Jim,the author of the article took some time to explain it all,and i think you would enjoy the read too.

Here is a thumbnail breakdown the most important factors each search engine considers, roughly laid-out in order of importance.

Google: Incoming Links, On-page SEO, Site Design Spiderability, User analytics, Outgoing links, Inclusion in other Google indexes, Document Histories

Yahoo: On-page SEO, Links and Link Patterns, Site Design, User analytics, Inclusion in other Yahoo indexes, Document Footprints

MSN: On-page SEO, Site Design and Structure and Sipderability

Ask: On-page SEO, Site Design, Site Structure and Spiderability

FULL ARTICLE

Search engines happen to be one of the fundamental ways that Internet users find web sites. That’s the reason a web site with good search engine listings can see a dramatic increase in traffic. Good listing remains atop on the wish list of every website owner. However, it is common knowledge that many web sites do poorly in search engine rankings. Or worst still, they may not be listed at all because they fail to take into consideration how search engines work.

Finding out ways and means to get visitors to come to your Web site can be a fairly challenging task. Here comes search engine optimization to bail you out. Search engine optimization means making it sure that your web pages are accessible to search engines and focused in such ways as will improve the chances they will be found.

When you focus on search engine optimization, you do not employ tricks or hacks, but instead write your pages so they provide exactly what your customers want whilst simultaneously showing it to the search engines effectively.

Here’s how you go about it.

Choose your target phrase

If you wish search engine optimization to work for you, you have to determine one phrase that best describes what your page is all about. This is precisely what is called target phrase. In choosing target phrase, following points should be borne in mind:

- Your phrase should be an important part of the page information.

- It should be accurate. One of the commonly tried hacks with search engine optimization is to try to optimize on a phrase that isn’t accurate for the content of the page. It is better to simply avoid it. It may backfire.

- It should be popular . Your target phrase should be one that people are likely to search you with.

You can resort to the following search engine optimization tools to better choose your target phrase.

- Overture is an effective tool for assessing popularity as well as brainstorming ideas for target phrases.

- Google is highly useful for brainstorming target phrases.

- Word Tracker will be of your help in assessing popularity and also comparing how the competitors use the target phrase you’re after.

Evaluate your competition

One of the vital things to focus on while developing your web-site presence is to evaluate your competition and rival competitors. Attempt an analysis what’s working for them; how they market their products and services, and even evaluate their target phrase and description tags.

One thing here may be taken note of that the more popular a target phrase is, the more competition there is likely to be. Sometimes, therefore, it makes sense to target a less popular phrase where you can corner the market rather than aiming for the highest popularity phrase.

The following do’s on your part will help you in this backdrop.

- Check out Yahoo and Google to see what shows up when you search for your target phrase.

- Examine the pages on the first page; analyze where and how they use your target phrase. You can use the “Cached”page option in Google to get your targeted phrase highlighted.

Make your website content driven

Search engines, especially search giant, Google loves content, content, and content. The more rich content you provide using your keywords or target phrase the better you page rankings will be. The best method employed here is to update your pages 2 to 3 times a week, for an instance Monday, Wednesday and again Sunday. While updating the content regularly, you may work well on focusing on your keyword or target phrase.

Here are some significant points to be taken care of:

- Include your target phrase twice in the meta title tag