An e-merchant needs to optimize the referencing of his online store to generate as much traffic as possible. Here are the ecommerce SEO case study practices that e-commerce should implement. Any e-commerce site aspires to attract more customers, but that goal is not always easy to achieve, especially if you don’t want to use paid advertising campaigns.
But rest assured, it is possible to generate more traffic by applying the best SEO e-commerce practices. However, don’t expect to have just a few keywords cleverly placed on your site, as more work is waiting for you to optimize your online store.
So, let’s see what we need to do (and what not to do) together to drive organic traffic to your e-commerce site.
A Powerful Search Keywords
To generate more traffic to the different pages of your online store, it is interesting to know the keywords to which they already refer. To do this, use a tool like SEMrush, or Google’s Search Console if you don’t want to pay for a subscription. Enter your domain name; then, you will list all the keywords on which each of your Internet pages is referenced.
It is up to you to use this valuable information to create links that will optimize your pages’ optimization with these keywords. At the same time, look for new keywords to refer to each page of your online store. To find new specific keywords, go to Google and enter the product name. See which page is the first to appear in the search engine results and copy the URL. All you have to do is type it in a keyword research tool like Ahrefs, and hundreds of ideas will be right in front of you.
Which Page Optimization To Use For Your Ecommerce Site?
While all traditional on-page SEO optimization practices are valid for your e-commerce site, it is essential to go further and avoid the pitfalls that many online marketers face. In addition, you should know that visitor engagement influences SEO, which means that it is recommended to focus on the customer. Here are some things to consider:
Write unique descriptions for all your products. Many online retailers are happy with a few phrases to present their products, considering that the photo is enough for Internet users to have an overview. What about search engines? So, remember to write a description of about 1000 words for each product and do not hesitate to use the technique presented above to find keywords to include.
Use user-generated content on your product pages. Do not hesitate to offer photos or videos on your product pages to people who like you or follow you on social media and who, for example, promote the product you are marketing. Show customer feedback as well. This type of content is exciting because it will make available new content, add keywords and extend the visit of internet users who read them.